Fuel

A totally new approach to professional hair care focused around the needs of the True Stylist. These are the stylists who know how important it is to keep learning and stay on trend.

Product Dyno

FOUNDER & CEO: BASIM SHAMI


Mr. Shami is a recognized leader in the global beauty industry for over 3 decades. He is the former C.E.O. of Farouk Systems.

Mr. Shami is known extensively for his contribution in the beauty industry. Over the years he has built his privately owned company. Beauty Elite Group, housing brands such as Scruples, BlowPro, Sosilk, Indie, etc. In the future, Mr. Shami looks forward to acquiring more acquisitions and licensed brands while creating a solid foundation for future beauty innovators.

Product Dyno

Fuel's Product Collection is designed to achieve versatile results through cocktailing an essential range of performance products. Easy to use and stylist-friendly packaging enhance the daily routine of the professional hairdresser while Fuel’s signature scent is woven throughout the line to ensure each product works together to deliver Styling Made Simple.

Product Dyno
Product Dyno
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Product Dyno
Product Dyno
Product Dyno
Product Dyno
Product Dyno
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Product Dyno
Product Dyno
Product Dyno
Product Dyno
Product Dyno
Product Dyno
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