Dr Joe Cincotta, PhD and Chief Chemist, Color Wow
“The key to fighting frizz is all about controlling moisture levels and locking the cuticle down as tight and smooth as possible. Unlike typical serum or oil-based humidity-fighting formulas that lay down a heavy coat on hair’s surface, (which deflate volume and leave the hair greasy) Dream Coat uses a groundbreaking, heat-activated polymer technology that is lighter than a feather. Dream Coat scatters teeny droplets randomly on hair’s surface. When heated with your blow-dryer these droplets connect and crosslink, forming an invisible, hydrophobic matrix that does two things:1) Compresses each strand into a sleek, silky, supple shape2) Sheathes every strand in a light, imperceptible “raincoat” that repels moisture
• Shampoo, condition, towel dry hair, divide in sections.
• Spray liberally and evenly on DAMP (not wet) hair. Do not apply other styling products to damp hair.
• Blow dry each section using a brush to hold hair taut. Requires blow-drying to activate.
• For best results, use every 3-4 shampoos.
Aqua/Water/Eau, Dipropylene Glycol, Polysilicone-29, DMDM Hydantoin, Propylene Glycol, Glycerin, Silicone Quaternium-18, Butylene Glycol, Iodopropynyl butylcarbamate, Trideceth-7, Trideceth-12, Phenoxyethanol, Chamomilla Recutita (Matricaria) Flower Extract , Calendula Officinalis Flower Extract, Potassium Sorbate, Potassium Benzoate, Citric Acid Formula #703-0
Is it safe/healthy for your hair?
Yes it is safe for your hair. The polymer is actually a heat protectant and protects the surface of the hair from heat damage. Dream Coat also contains Calendula extract which has moisturizing properties making it ideal for dry hair and Chamomile extract to protect hair color and enrich radiance.
How does it feel on the hair?
Your hair feels ultra silky, totally natural (supernatural!) The ultra thin humidity-resistant matrix that covers your hair is virtually imperceptible and doesn’t make your hair greasy or weigh it down.
If it's waterproof, how do I get it out of my hair?
Shampoo removes the product. Effects last through 3 to 4 shampoos.
How do I use it?
- After shampooing and conditioning, apply Dream Coat to damp, towel-dried hair. (If desired, a Color Wow Cocktail leave-in supplement can be used before Dream Coat)
- Divide hair in sections, and then spray each section thoroughly (on the surface as well as underneath) to completely saturate hair. Comb through to distribute product evenly
- Blow dry, section by section. Use a brush to hold each section taut while directing dryer heat (set at medium to high temperature) down hair lengths until section is completely dry
- Dream Coat lasts through 3 to 4 shampoos
Can I use other products with Dream Coat - both wet and dry?
When you apply Dream Coat, you can use a small amount of a Color Wow Cocktail before Dream Coat. We do not recommend applying other products to wet or damp hair before applying Dream Coat. When hair is dry, you can use your normal styling products. The next time you shampoo, you can use other wet stylers.
Do I have to blow dry my hair when using Dream Coat?
This product is heat activated, so for best results, blow dry using a brush and tension. You will see some benefits if you air dry or rough dry and then straighten with a flat iron.
Can you use this product if you've had a keratin treatment in your hair?
Absolutely. Keratin treatment works inside your hair, Dream Coat works only on the surface. It doesn't interfere with your Brazilian blowout.
Usage: After shampooing and conditioning or alternatively, wetting hair thoroughly, gently squeeze out excess moisture. Comb if desired. Spray liberally, section by section (making sure to spray underneath sections as you go !). Air dry, or blow-dry using a diffuser.
AQUA (WATER), GLYCERIN, PEG-40/PPG-8 METHYLAMINOPROPYL/HYDROXYPROPYL DIMETHICONE COPOLYMER, VP/METHACRYLAMIDE/VINYL IMIDAZOLE COPOLYMER, DIPROPYLENE GLYCOL, POLYIMIDE-1, DMDM HYDANTOIN, PROPYLENE GLYCOL, PHENOXYETHANOL, BUTYLENE GLYCOL, PHENYLPROPANOL, IODOPROPYNYL BUTYLCARBAMATE, PROPANEDIOL, HYDROLYZED KERATIN, CAPRYLYL GLYCOL, POTASSIUM BENZOATE, POTASSIUM SORBATE, TOCOPHEROL, CITRIC ACID.
Is it safe/healthy for your hair?
Yes it is safe for your hair. Like all our Color Wow formulas, Dream Coat for Curly Hair is engineered to deliver exceptional styling results on color-treated hair (as well as virgin hair.) with:
* NO ALCOHOL
* NO INGREDIENTS TO DULL, DARKEN OR DISTORT COLOR
* NO INGREDIENTS THAT MAKE HAIR STIFF, BRITTLE, PRONE TO BREAKAGE
How does it feel on the hair?
Like nothing is on your hair! Unlike typical products used to control and style curls (creams, serums, oils, gel sprays etc) Dream Coat for Curly hair does not coat hair with heavy weight build up that leave curls greasy and droopy or stiff, crisp and crunchy, Dream Coat for Curly Hair feels like NOTHING is on the hair, but the texture looks and feels exceptionally healthy and hydrated.
How often do I have to reapply the product?
Reapply Dream Coat for Curly Hair whenever you shampoo and condition your hair. Or, on days when you don’t wash your hair, wet your hair thoroughly then saturate with Dream Coat for Curly Hair. Air dry, or blow-dry using a diffuser.
What is the difference between Dream Coat for Curly Hair and Dream Coat Supernatural Sealant?
Both products are totally new “you have to see it to believe it” technologies that:
* completely transform your hair texture to give you the silky, glossy healthy looking hair of your dreams
* feel like absolutely nothing is on your hair!
But the products were formulated to achieve different hair goals:
Dream Coat Supernatural Sealant is a powerful anti-humidity formula that works on every hair type by preventing moisture from turning your style into a “hot mess”in high humidity. It is heat-activated, and can be used before styling your hair smooth. (READ MORE ABOUT THIS PRODUCT)
Dream Coat for Curly Hair was specifically formulated for styling and enhancing naturally curly hair, whether air-dried or blow-dried with a diffuser. It is a ground-breaking, tri-polymer technology that replaces typical heavy curl-control products that weigh hair down, make it dull, greasy, crisp or crunchy. Used on classic curls and waves, Dream Coat for Curly delivers the never-before-achievable silky, glossy, healthy-looking curls of your dreams.
Can I use other products with Dream Coat for Curly Hair?
After shampooing and conditioning, you can apply Color Wow hair-rehabbing cocktails (Coconut Cocktail to hydrate your hair, Kale Cocktail to strengthen your hair) while your hair is damp, before saturating with Dream Coat for Curly Hair.
However, “natural curls” vary widely: all curls patterns, hair density, porosity and texture are different! Dream Coat for Curly Hair is ideal classic waves, curls and sprials. For most of these curl types, it’s a “one-and-done” styling solution, so no other products are required.
For tighter, thicker or kinkier curls and coils, Dream Coat for Curly Hair is an ideal “primer” to hydrate curls and give a glossy, silky texture. These nature of these curls and the look you want to achieve may require heavier, more viscous product to shape curls.
Is Dream Coat for Curly Hair heat-activated?
No! The product is designed for letting curls air-dry naturally. If you do use a blow-dryer, we recommend using a diffuser. The formula does provide heat protection.
What is different about Dream Coat for Curly Hair technology?
For the first time….a proprietary tri-polymer complex, Elasta-flex, does all the curl work but feels like nothing is on the hair.
Polymer #1 moisturizes, conditions and defrizzes
Polymer #2 restores bouncy spring and elasticity
Polymer #3 ensure flexible, non-brittle all day endurance + high-gloss shine