Shampoo & Conditioners

Product Dyno

WHO’S IT FOR?
One shampoo for everyone! Gentle sulfate-free formula delivers your ultimate dream clean.

IDEAL FOR:

  • Anyone who colors their hair and wants to keep the color fresh, pure and WOW! 
  • Anyone worried about hair loss or thinning hair.  Our “no-residue” formula has no  “stay behind” ingredients that can build up and impede new hair growth.
  • Anyone with extensions. Our shampoo doesn’t  contain silicones or conditioners that loosen glue. 

WHAT DOES IT DO? 
Leaves hair and scalp clean and fresh without depositing ingredients (found in most shampoos) that make hair dull, clog follicles and cause hair thinning and loss.

WHAT MAKES IT DIFFERENT

Color Security Shampoo is FREE OF:

  • Stay-behind ingredients that stick to hair and scalp, blocking healthy growth, including:
  • Silicones (which block moisture from the hair)
  • Conditioning agents (which can build up if not properly washed out)
  • Thickening agents (which can clog hair follicles and cause hair loss)
  • Pearlizing agents (which can dull your color)
  • Organic oils  (used to make “natural” claims, these too can clog hair follicles)
  • DETAILS
  • DIRECTIONS
  • INGREDIENTS
  • FAQS
Gentle and safe to use whenever your hair needs washing… even every day. 
Apply a coin size amount to wet hair and massage into a lather. Rinse.
Follow with Color Wow Security Conditioner and style as usual.
Apply a coin size amount to wet hair and massage into lather. Rinse. Follow with Color Wow Security Conditioner and style as usual.

Aqua/Water/Eau, Sodium Methyl 2-Sulfolaurate, Cocoamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Polysorbate 20, Disodium 2-Sulfolaurate, Fragrance/Parfum, Sodium Cocoyl Glycinate, Sodium PCA, PEG-150 Distearate, DMDM Hydantoin, Propylene glycol, Polyquaternium-22, PPG-2 Hydroxyethyl Cocamide, Disodium EDTA, Citric Acid, Hydrolyzed Wheat Starch, Hydrolyzed Wheat Protein, Hydrolyzed Keratin, Hydrolyzed Silk, Potassium Benzoate, Butylene glycol, Iodopropynyl butylcarbamate, Tocopheryl Acetate, Phenoxyethanol, Potassium Sorbate, BHA, Butylphenyl Methylpropional, Citronellol, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde , Linalool, Hexyl Cinnamal Formula #100-0

What is so revolutionary about Color Wow Color Security Shampoo?
Color Security Shampoo is a 180-degree departure from typical color care products. Not only formulated without sulfates, it also has NO SILICONES, NO CONDITIONING AGENTS, NO PEARLIZING AGENTS…one or more of which is found in virtually every shampoo on the market. These ingredients leave behind residues that not only dull the hair, but can actually clog the follicle and worse than that can impede new hair growth.

Can Color Security Shampoo be used on all hair types?
Yes! It is a sulfate-free shampoo so it is very gentle. Because we’ve taken out all the unnecessary ingredients, it won’t dull hair, weigh it down, or impede new hair growth like traditional shampoos so it is recommended for all hair types. A shampoo should clean hair, period. It should not condition, volumize or defrizz because these ingredients can stay behind and are completely counterproductive to the cleansing process.

My hair is getting thinner. Is Color Security Shampoo a thickening shampoo?
There are no thickening agents or other ingredients in this formula. These types of ingredients should never be found in shampoos because they are designed to stick to hair. Color Security Shampoo was formulated to leave nothing behind which will stick to hair or scalp. If you are using a so-called “thickening” shampoo that deposits materials on your hair and scalp, these materials are probably building up, clogging your follicles, impeding hair growth….and in fact, making your hair thinner! Use styling products to bulk up hair or leave in supplements. Your shampoo should only cleanse.

I have extensions and am afraid to wash them. Is Color Security shampoo a safe choice?
It is the perfect choice for washing…and prolonging! extensions because the formula has NO SILICONES OR CONDITIONING AGENTS: ingredients that are literally used to loosen and detach extensions.

Every shampoo says “sulfate-free”. What’s so different about Color Security?
There are many things that make this shampoo different from other sulfate-free formulas. First of all, it foams which is not typical of other non sulfate formulas. It is as gentle as water. But as has been said above, unlike other shampoos, this formula contains no conditioning agents, no volumizing ingredients, no silicones. It leaves nothing behind that can weigh hair down, dull it or impede new hair growth.

Can Color Security Shampoo be used on hair that has had a Keratin treatment?
Yes, our shampoo is safe, mild and perfectly suited for hair that has had a Keratin treatment.

I’ve seen Color Security Shampoo in salons. Are your products professional?
Color Wow is a professional range developed to meet the highest performance standards and rigors of professional colorists and stylists. Color Wow products are used and sold in many of the world’s most prestigious salons….and recommended by many of the world’s most respected professionals.

Do I have to use a Color Security Conditioner with Color Security Shampoo?
Color Security Shampoo and Conditioners are complimentary and were developed to be used together. Color Security Shampoo leaves behind no color dulling or darkening ingredients or agents that can clog follicles and impede growth. Color Security Conditioner delivers critical moisturizing WITHOUT TYPICAL CONDITIONING AGENTS that can oxidize on the hair, corrupt the color and turn it brassy. Using both formulas, you an always come clean… and keep your color wow!


Product Dyno
Product Dyno

The ideal partner to Color Security Shampoo, this Conditioner with eight translucent conditioning agents is essential for detangling and smoothing chemically-compromised, color-treated hair. 
Available in two formulas (for fine-to-normal and normal-to thick textures) it contains:

  • no dulling, or darkening agents
  • no conditioning agents that oxidize on the hair, corrupting color and turning it brassy
  • no pearlizing agents
  • no parabens

Features color-shielding Sealicon™ complex, which delivers a protective, high-gloss finish. Available in two formulas:
“fine-to-normal”, a lightweight, anti-flattening formula for fine/thin color-treated hair
“normal-to-thick”, a smoothing, cuticle-sealing formula for normal, coarse or curly color-treated hair

After shampooing with Color Security Shampoo, apply a small amount to wet hair, starting about 2 inches from scalp, and distribute evenly along hair strand to ends. Rinse thoroughly with warm water. Style as desired. 

CAUTION: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE
THOROUGHLY WITH CLEAN WATER.

Aqua (Water), Cetearyl Alcohol, Dimethicone, Behentrimonium Chloride, Amodimethicone, Butylene glycol, Fragrance (Parfum), Stearamidopropyl Dimethylamine, Isopropyl Alcohol, Panthenol, Polyquaternium-7, DMDM Hydantoin, Persea Gratissima (Avocado) Oil, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Ceteareth-20, Citric Acid, Argania Spinosa Kernel Oil, Sorbitan Oleate, Cyclopentasiloxane, Hydrolyzed Wheat Protein, Disodium EDTA, Trideceth-12, Dimethiconol, Iodopropynyl butylcarbamate, Sodium Benzoate, Cetrimonium chloride, Hydrolyzed Keratin, Hydrolyzed Silk, Potassium Benzoate, Potassium Sorbate, Phenoxyethanol, Linalool, Butylphenyl Methylpropional, Hexyl Cinnamal, Limonene

Do I have to use Color Security Shampoo with Color Security Conditioner?
Color Security Shampoo and Conditioners are complimentary and were developed to be used together. Color Security Shampoo leaves behind no color dulling or darkening ingredients or agents that can clog follicles and impede growth. Color Security Conditioner delivers critical moisturizing agents WITHOUT TYPICAL CONDITIONING AGENTS that can oxidize on the hair, corrupt the color and turn it brassy. Using both formulas, you an always come clean… and keep your color wow!

How do Color Security Conditioners differ from other color care formulas?
These formulas feature unique, translucent detangling, moisturizing and conditioning agents that restore healthy suppleness and elasticity to hair without distorting color tone and vibrancy. Our proprietary SealiconTM complex delivers a protective, high-gloss finish.

Which of the two Color Security Conditioning formulas is right for me?
Color Security “fine-to-normal” is a lightweight, anti-flattening formula for fine/thin color treated hair.

Color Security “normal-to-thick” is a smoothing, cuticle-sealing formula for normal coarse or curly color-treated hair

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