milk_shake Lighteners

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milk_shake® decologic
Technology and innovation combine to create perfect blonds

milk_shake decologic is a complete range of lightening products created through the know-how of conceptTM research laboratories to offer a wide range of solutions for in-salon lightening and toning services


dedicated professional formulas that express the maximum efficiency of technological research and scientific precision


high quality raw materials, naturally-sourced active ingredients and stylistic and technical research to give hairdressers a complete range of solutions to transform any service into a perfect blond

ecologic conceptTM has a specific approach to researching packaging that has a low environmental impact, an ethical commitment to contribute to protecting the environment

Endless creativity during lightening

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milk shake oxidizing emulsion

milk shake oxidizing emulsion, available in four volumes, is specifically formulated for use with milk_shake creative permanent color, milk_shake delicate permanent color oil and ligh[10]blue bleach. 10, 20, 30 and 40 volumes.

All four emulsions are created to develop hair coloring pigments to achieve stable, uniform and long-lasting hair color. Each oxidizing emulsion has been enriched with conditioning and protective ingredients, making them delicate and effective. milk shake oxidizing emulsion also contains the Integrity 41® antioxidant complex for better color retention.

  • milk protein conditions and integrate the hair structure, improving hair strength and manageability
  • mango extract hydrates and nourishes
  • natural honey soothes and protects the scalp and conditions the hair stem
  • conditioning and hydrating agents for soft, easy to comb hair
  • Integrity 41 has a  protective action against free radicals and the oxidizing effects of weather to guarantee better color duration
  • pleasant honey fragrance
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eco-friendly packaging

Our concern is to commit to improving and protecting the environment, so as to limit the environmental impact of our products, choosing sustainability by working on our containers and packaging. milk_shake® decologic gives salons the possibility to reduce their environmental impact through daily choices, such as reusing and recycling our containers. The recycling symbol is clearly marked on all recyclable materials. conceptTM has also chosen to rely on certified suppliers (with FSC branding - Forest Stewardship Council), capable of guaranteeing that the paper in the milk_shake® decologic packaging comes from responsibly managed sources.

Active ingredients from nature for impeccable results

 organic cranberry extract

Cranberries are originally from Northern America and are considered a super-fruit, or in other words, as being unique and extremely nourishing. Cranberries contain an enormous amount of anti-free-radical molecules when compared to other fruit like apples or spinach: one glass of cranberry juice can contain up to 8000 different antioxidants! Cranberry extract contains many precious vitamins, such as vitamin C and B vitamins, and minerals such as iron, magnesium and copper, as well as potent bioactive flavonoids. All of these substances have a fundamental role in biological processes and, when applied to hair, enhance protection, helping to give hair a healthy and revitalized appearance.


clay is a natural mineral made up of silicates and traces of other elements, accumulated during sedimentation, erosion and exposure to climatic processes, over thousands of years. During the centuries, silicates absorb components from the ground, water, and substances present in their specific environment, thus creating unique clays with their own compositions and concentrations of specific elements. The formulas from the milk_shake® decologic range contain Brazilian clay that has a unique golden colour and a high affinity with hair, smoothening the cuticle and enhancing repairing processes, protecting and improving the hair’s appearance.

 silk proteins

silk is among the few fibres produced in nature in filament form by the Bombyx Mori worm, more commonly known as silkworm. Silk is made up of two main protein-based components: fibroin and sericin. Fibroin is mostly used in the textile, industrial and medical sectors, whereas sericin is renowned in the cosmetic industry for its film-forming and hydrating action. Silk proteins have a great affinity with hair keratin, which they condition and protect, giving manageability and shine whilst protecting the hair from the irritating effect of aggressive surfactants.

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